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How To Be Your Own Estate Agent

Selling property: advertisting and marketing your house or flat

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Chapter List

1. Preface
2. The Best Time To Sell The Most Lucrative Months For Selling; Using The Quiet Season To Plan A Strategy; Learning To Think Like A Salesman; Picking The Best Time For You; Keeping An Eye On Local Influences; To Summarise;
3. How To Create The Des Res The Significance Of First Impressions; Knowing Your Target Audience; Creating The Illusion Of Space; Redecorate To Rejuvenate; To Summarise;
4. Gathering Information Having Documents And Information Available; Local Merits And Facilities; Using The Internet For Research; The Home Information Pack (Hip); To Summarise;
5. Valuing Your Property Using Comparables; Adding To The Value; Other Influence; Finalising The Sale Price; To Summarise;
6. Working With Your Solicitor Completing The Documents; Copies Of Title Documents; The Property Information Form; Local Authority Searches; The Draft Contract; Selling Outside England And Wales; To Summarise;
7. Creating A Property Brochure Choosing A Design Layout; Describing Your Home; Writing The Text; Inserting Essential Disclaimers; Printing The Brochure; To Summarise;
8. Photographing The Property Image-Capturing Equipment And Film; Preparing The Scene; Waiting For The Right Day; Photographing Difficult Properties; Developing, Printing And Using Photos; To Summarise;
9. Marketing The Property Obtaining And Erecting A ‘for Sale’ Board; Exploiting Word-Of-Mouth; Marketing To Local Establishments; Traditional Advertising; Using The Internet For Publicity; Unusual Marketing Ideas; To Summarise;
10. Preparing For Viewings The Three Principles Of Selling; Preparing For Telephone Calls; Security And Safety Issues; Searching For Answers; Making A Viewing Appointment; Using Telephone Answering Machines; To Summarise;
11. How To Conduct A Viewing Meeting And Greeting Your Viewers; Analysing Body Language; Dealing With Disruptive Children; Safety And Security; Listening To What People Are Saying; Bringing The Viewing To An End; To Summarise;
12. Receiving Offers Buyers To Be Cautious Of; Buyers Worthy Of Encouragement; Adopting An Effective Attitude; Calculating A Response To Offers; Gazumping And Gazundering;
13. Heads Of Terms Recording Details Required By Solicitors; The Vendor; Vendor’s Address; Vendor’s Contact Details; Point Of Contact; The Purchaser; Purchaser’s Address; Purchaser’s Contact Details; The Property Being Sold (Subject To Contract); Agreed Sale Price (Subject T
14. If No Offer Is Received Revising Your Marketing Strategy; Properties That Are Difficult To Sell; Postponing Until The Market Changes; Alternatives To Traditional Selling; To Summarise;
15. The Top Ten Selling And Moving Tips 1.Dealing With A Broken Chain; 2.Viewing Your Home As Others See It; 3.Maintaining Security; 4.Planning Ahead When Taking Garden Plants; 5.Taking Meter Readings; 6. Avoiding Delays On Moving Day; 7. Asking For A Reduction; 8. Saving On Removal Fees; 9. Avo