About The Book

How To Be Your Own Estate Agent
Tony Booth

This book provides effective advice on making a successful property sale, with estate agent inside know-how on valuing, advertising and marketing your property.

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How To Conduct A Viewing

 



If all has gone according to plan, the first viewing has been booked, the children are at school, the dog has been fostered out to friends and a warm and welcoming glow is radiating from an open fire in the living room. The show-house has been meticulously prepared and is now ready for inspection.

Meeting And Greeting Your Viewers

Be Prepared For Diversity

Every viewing you conduct is likely to be different from the one that preceded it. The range of people who come to tour your home will be diverse. Some will be unaccompanied although most will attend with a spouse, partner or friend. Occasionally an interested buyer may bring his entire family with him including parents, grandparents and grandchildren. I have actually experienced one where the viewer even brought along his pet dog! Most will be polite and friendly. One or two may appear hostile and intimidating. For some it will be the first viewing of a property they have attended whilst for others your home may simply be the latest on a very long list.

Regardless of the face or faces that you see upon first opening the door . . . smile amiably, introduce yourself by name and welcome them into your home. Always bear in mind that these could be your buyers!

Take The Initiative

This may be the only occasion during the entire viewing when you have the upper-hand and you should use the opportunity to create a good first impression. Direct your guests towards the most awe-inspiring room in your home. This may be a living-room with panoramic views; a modern newly fitted and spotlessly clean kitchen; a bright conservatory overlooking the garden; or it may be the entrance hall where you are currently standing.

Analysing Body Language

You can learn a great deal about your viewers by observing them as you enter each room. Whilst some will be direct and talk openly about your property, others may be more reluctant, preferring to be polite rather than honest. Few will however be sufficiently practised to prevent an expression giving away their true feelings. Look for positive reactions to particular rooms or specific features and raise them in conversation later to reassert their value.

Your own body language is also important to the success or failure of each viewing. Once you have invited your guests into a room allow them to take the lead and move ahead of you in the direction of their choice. Most will advance towards a window to examine the exterior view before turning to inspect the interior aspects. Stand back a little, indulge in conversation and allow them time to talk to each other. Use this opportunity to point out any particularly attractive features you believe they may have overlooked.

When they are ready to move on they will signal by walking towards the door. Move in front of them if you can and lead them towards the next area.

Dealing With Disruptive Children

Young children become bored very quickly and some parents fail to keep them under adequate control whilst viewing properties. This can result in disruptive and potentially hazardous behaviour. If allowed to go unchecked these little bags of bedlam can cause untold damage to themselves and to your possessions. You should be polite – but you should also be firm! A strong and authoritative ‘please don’t do that’ is usually enough to improve their conduct. This also demonstrates to the parents that you will not tolerate unruly behaviour in your home.

Safety And Security

It is of vital importance that you adopt and maintain a high level of caution when inviting strangers into your property. Whilst most viewers will be genuine there are those who could abuse the situation and use it as an opportunity to commit crime.

  • Remove jewellery, cash, creditcards, cheque books and bank statements, keys, and any other valuables or material containing personal data to a safe and secure place.
  • Supervise the movement of viewers and keep them under strict and close observation at all times.
  • If you cannot arrange to have a partner, friend or relative to be with you during an appointment be certain to inform someone that it is taking place. Explain that you will telephone them at an agreed time once the viewing has ended or get them to contact you.
  • Despite questions that may be asked, do not divulge any details about times or days when you are likely to be out of the property and under no circumstances explain the operation of an alarm-system.
  • Carry a personal attack alarm with you whilst showing the property.
  • Never accept unannounced viewings. If interested parties knock at your door having seen the ‘for sale’ sign, take their details and make an appointment for another day.
  • If a viewing is taking place during the early evening keep curtains in the open position and turn all internal lights on.